![]() ![]() MOS broadened out to 52 markets outside of the U.S. ![]() Here and overseas, WWZ was in direct competition with Warner Bros’ and Legendary Pictures’ holdover 3D Man Of Steel(4,207 theaters in the widest domestic release) which went into this weekend as still the big #1 leader in the worldwide marketplace. The Superman reboot continues as a super-hit internationally, still #1 internationally even after Superman had to battle the zombies from World War Zthrough today. #WORLD WAR Z ZOMBIES PRO#That became the 2nd most watched series end in pro basketball history. Pic also benefitted from a spot-on marketing plan savvy enough to book in advance 2 spots promoting Friday’s official debut during Thursday’s big Miami-San Antonio NBA final game. (“Franchises open bigger but originals play to better multiples as people start discovering them,” one exec tells me.) Paramount actually issued a press release to say this weekend’s opening is the biggest of Brad’s career – but I say not when 2005’s Mr And Mrs Smith ($50.3M) debut is adjusted for inflation and the 2D vs 3D ticket price. #WORLD WAR Z ZOMBIES MOVIE#It even grossed a decent $3.6M in 2,600 screens for Thursday 8 PM previews and midnight late shows. That has Paramount’s moguls giddy with relief after all that pre-release bad buzz for producer and star Brad Pitt an his Plan B banner – especially since the studio claims statistics show only one original live action movie a year opens at $50+M. audiences which helped word of mouth so it overperformed with $25.0M Friday and $22.6M Saturday. Placing a much bigger-than-expected #2, pic received a ‘B+’ CinemaScore from U.S. ![]() Its $66M domestic cume is the the biggest opening for an original live action film since Avatar, according to Paramount. And its $46M international cume represents 25 markets which is only about 30% of the foreign marketplace. Top performers were Korea with $10.3M, UK with $7.1M, and Australia $5.5M. Instead, the zombie epic epidemic based on Max Brooks’ plague novel stunned with a $112M worldwide total. Hollywood (and just about everybody else) thought Paramount’s opening of 3D World War Z (3,607 theaters), co-financed with Skydance Productions in association with Hemisphere Media Capital and GK Films, would flop. Audience exit polling showed 44% male/56% female, and 60% aged under 25/40% aged 26 and over. Disney as usual pulled out all the marketing stops on its network and cable channels as well as theme parks (“Monstrous Summer”) with a huge social media campaign that included the first-ever in-character Tumblr page from a studio. The prequel maintains Pixar’s perfect record of 14 out of 14 feature releases debuting #1 and also with ‘A-‘ to ‘A+’ CinemaScores. Can’t beat that incredible record of success. Yowza! Pic did a solid $2.6M for Thursday’s late shows starting at 8 PM. That makes it 2nd highest June animation opening in industry history and Pixar’s second highest opening weekend ever, both behind 2010’s Toy Story 3($110.3M). It opened to a gargantuan #1 with $30.5M Friday (including Thursday’s $2.6M late show tally) and $28.8M Saturday. audiences to keep the positive social media going. Internationally, the G-rated toon opened day and date in 35 territories, though only 6 are key markets (Germany, Australia, Russia, Mexico, Spain, Brazil), representing only 48% of potential performance. Pic received a coveted ‘A’ CinemaScore from U.S. Disney/Pixar’s 3D prequel Monsters University (playing in 4,004 theaters) now has a global total of $136.5M for its first 4 days with an international cume of $54.5M and a domestic cume of $82.0M. Here’s how the box office shaped up for this weekend, according to official numbers. SUNDAY 11 AM, 8TH UPDATE: Summer 2013 keeps sizzling with total domestic moviegoing this weekend around $236M, which is a big +43% over last year. That means 2013 is about to close the gap with 2012 helped by 3 films over $40M through Sunday. ![]()
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